• Find the right price

This probably feels familiar:

"Where do I start if I have no experience with pricing?"

"How do I know what customers are willing to pay?"

"How do I NOT screw up pricing for launch - and send my prospects to competitors?!"

Most founders and creators struggle to put the right price on their creation.

Because it's hard to pinpoint the price someone is actually willing to pay and the way they expect to do it.The truth is, it's not just the $$$ figure that matters - there's a pricing model to think about, too.Get either of those parts wrong and your beloved product *won't sell.Where on earth do you start if you're not a pricing expert?I have good news for you:You can figure out your pricing in one week.And yet...

Year after year, smart people launch products that fail because of their pricing.

Half of all new businesses fail within just three years of opening.And only 40% of new businesses make any money.Why? Almost none of them talk to customers about pricing.
And if they do, it's months or years after their product is launched.That's too late.The single most impactful thing you can do when launching a product is have the right price that your customer is willing and ready to pay.Here's why I say that:- One of my startup clients figured out what their users would pay and made $2,000,000 when they launched a subscription (the right model for their customers).- Another client made 3x as much profit per sale by increasing prices (and keeping their customers).Neither of those outcomes came from the many months (and $$$) they both spent on marketing, product development, paying influencers...Unfortunately, though, it's almost impossible to find anything helpful on the internet about precisely how to do your own rapid research to price your product fast.Trust me, I've looked for the information for my own products and services (in 8+ years of working with startups, 4 years of running a membership community with a physical shop, and 1 year of selling products online).The half-useful sources will tell you to run test after test with prototypes and landing pages, A and B variants, etc.But who has the time to run enough tests to get statistically significant results?I don't.
Neither do my clients.

So how are you supposed to figure out the right price that your customer is willing to pay you?

This is the guide for that.I want you to nail launch-ready pricing in one week.You'll use the process I've used to help founders and startup teams successfully launch and sell their products - often increasing their revenue 2-8x by finding the right price.

But first, let's address the elephant in the room -

Will this pricing guide work for you?

This system is made specifically for people who -

- Are overwhelmed by all the possible prices you COULD choose for your product- DON'T want to study pricing models for 6 months just to know where to start- Want to launch your product ASAP (and need to find the right price to do that)- Don't have weeks or months to WASTE second-guessing your pricing- Want to find a price that will INCREASE sales -- not drive people to competitors- May currently STRUGGLE to get people to pay if you already have a product for sale

What's included

Unlock your customer's expectations to find the pricing that sells -

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